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How Do We Cooperate?
Video

How Do We Cooperate?

World.Minds, 2011

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Editorial Rating

7

Qualities

  • Analytical
  • Innovative
  • Scientific

Recommendation

In this cerebral conversation, author and philosopher Rolf Dobelli interviews Ernst Fehr, a pioneer in the discipline of neuroeconomics. While their chat is unwieldy and disjointed, it reveals some captivating insights into this new branch of economics. getAbstract recommends this 23-minute video to anyone interested in fresh research about the brain, economics or human nature.

Take-Aways

  • A new strain of research, neuroeconomics, analyzes how individuals respond to social norms and tries to develop a deeper understanding of the brain.
  • This is important because without social norms, society would not exist, and people would not cooperate with one another.
  • By applying a current to a subject's “right dorsolateral prefrontal cortex,” you can manipulate his or her tendency to comply with social norms.

About the Speaker

Ernst Fehr is professor of economics at the University of Zurich.