How Hexagon disrupted itself to create a consumer products division
Hexagon built a consumer-focused team while still running its specialist divisions – and succeeded by focusing on the “wow” factor.
Sifted,
2022
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Elton John’s latest tour used Hexagon’s products to digitize stage art. Marvel, Star Wars and award-winning VR films used the products, and they were also used to preserve the decorative walls in Nefertiti’s tomb. Perhaps more importantly, the new products have attracted more than 50% of the company’s new customers, and allowed the company to expand into new markets. In this article from Sifted, Maija Palmer explores the secrets to Hexagon’s consumer product success.
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About the Author
For 19 years, Maija Palmer covered technology for the Financial Times. She’s now a senior reporter for Sifted, a news site that reports on the innovation economy in Europe. She also created Future Proof, a Sifted newsletter on corporate innovation.
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