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How She Does It
Book

How She Does It

How Women Entrepreneurs Are Changing the Rules of Business Success

Margaret Heffernan
Viking, 2007

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

If you’re expecting a feminist manifesto here, you won’t find it. Margaret Heffernan, CEO of five companies, lets stories do the talking as she shows how women manage their businesses and break new ground. In fact, whether you’re male or female, your business can benefit from the principles of these entrepreneurs. Anyone with an open mind can adopt the book’s key points, attitudes and cultural guidelines, as reflected in an array of educational and often humorous stories. getAbstract thinks Heffernan’s cast of female business leaders points entrepreneurs in the right direction and offers plenty of ideas to consider while on the road to success.

Take-Aways

  • Women own 40% of all privately held businesses.
  • Women start their own businesses to gain freedom and control.
  • They are motivated by the benefits their work provides to others, especially their employees.

About the Author

Margaret Heffernan has been the CEO of five businesses in two countries and a producer with the BBC. She also contributes to Fast Company and Real Business magazines.

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