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How the Evolution of Video Content Will Influence Brand Visibility in 2021
Article

How the Evolution of Video Content Will Influence Brand Visibility in 2021

In 2021, brands must evolve to produce relevant video content or risk losing followers.

Entrepreneur, 2021


Editorial Rating

10

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

The pandemic has changed a lot of things, including the way people view online content. 2020 was the year of the video, with total view time shooting through the roof and social media users clamoring for more. So how can you cash in on a trend that will almost certainly extend beyond 2021? Entrepreneur offers tips for making the most of your brand’s video content.

Take-Aways

  • Half of gen Z and millennials claim they “couldn’t live without” video content.
  • Shorter videos are king.
  • Brands are using more user-generated content (UGC) to build trust and recognition.

About the Author

Chidike Samuelson is a lawyer, entrepreneur, author and freelance writer specializing in content creation.


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