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How to Drive Your Competition Crazy
Book

How to Drive Your Competition Crazy

Creating Disruption for Fun and Profit

Hyperion, 1995 more...


Editorial Rating

8

Qualities

  • Well Structured
  • Concrete Examples
  • Engaging

Recommendation

Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children’s literature. getAbstract recommends it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.

Take-Aways

  • Don’t mistake wild or chaotic behavior for creativity. Develop the right strategy, then be creative.
  • Keeping your customers happy keeps your competitors unhappy.
  • Choosing an enemy might be your most important choice decision.

About the Author

Guy Kawasaki, a Macintosh expert, is the author of several successful books about business. He lives in Northern California with his wife and kids.


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    S. R. 5 years ago
    No insight, same story with customer is king and find needs that customers don’t even know they have. <br>The business graveyard is full of companies solving false needs. <br> <br>Finding one competitor is foolish, one needs to know the entire marketplace. The disrupters and big changes happen at the extremities of the market. Be familiar with Porter five forces model and regularly assess the marketplace and your position there.

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