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How to Run Seminars & Workshops

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How to Run Seminars & Workshops

Presentation Skills for Consultants, Trainers & Teachers

Wiley,

15 min read
10 take-aways
Audio & text

What's inside?

To run a seminar or workshop, know your stuff and learn to face an audience with style and grace.

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Editorial Rating

7

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  • Applicable

Recommendation

Developing the skill to conduct workshops and seminars requires a lot of time and effort, but it can lead to an exciting professional life and eventually pay huge dividends. Learning to gain an audience’s rapt attention takes dedication and practice, but giving a seminar or workshop is a very effective way to sell your product, service or expertise. Robert L. Jolles offers tips for translating your special knowledge into a seminar or workshop presentation, from organizing your material to getting the right coaching to handling challenging characters from the audience. getAbstract recommends this useful guide; it’s a quick course in Professional Skills 101.

Summary

Selling the Seminar: Your Pitch

When you give a seminar or workshop, you want to stand out from the ordinary. As part of marketing your presentation, write an elevator pitch, a sentence that conveys your value in just a few minutes so you can show that your offering is unique. Obviously, to appeal to a general audience, you need to create a fairly general message. No matter how long your presentation is, whether it is just a short speech or a full-blown seminar, bolster your message with useful handouts. Such materials should list salient points from your presentation to help people remember what they learned. Also include your contact information so people can reach you for other events. To become a professional presenter, take a long-term approach to marketing your services. Let your success build on your previous work. Invest in a professional full-color brochure that will do a lot of the advance work for you.

Serious Chops: Your Book

Before you do anything else to prepare to sell a seminar or workshop, the best way to set yourself up is to write a book. Nothing gives you more credibility. Writing a book is a tall order, so break it down into bite-size pieces...

About the Author

Robert L. Jolles is a well-known trainer’s trainer who has consulted for many Fortune 500 organizations. He also wrote The Way of the Road Warrior.

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