Eric Butow and Kathy Taylor
How to Succeed in Business Using LinkedIn
Making Connections and Capturing Opportunities on the World's #1 Business Networking Site
AMACOM, 2008
What's inside?
A basic introduction to linking up with your network on LinkedIn, including detailed steps targeted to Internet novices.
Recommendation
LinkedIn, one of the Internet’s top, business-oriented social networking sites, focuses on helping people build their professional connections for fun and profit. Authors Eric Butow and Kathleen Taylor provide detailed steps on how to use every feature, big and small, on the site. Supporting their instructions with numerous, helpful screen shots, they clearly explain how to exchange references, promote your company, set up a home page, look for employment, recruit new employees, establish and maintain your business network, and more. The book’s disadvantage is that Web site logistics change in an instant; its advantage is that it offers the immediate, hands-on information people want so they can create stronger networks. getAbstract reports that beginning networkers who want basic (actually, very basic), detailed instructions for using LinkedIn can link up here to get exactly what they need to know.
Summary
About the Authors
Eric Butow is a CEO and author of a dozen books. Kathleen Taylor is a co-founder of an executive talent firm.
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