How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
The New York Times,
2017
Recommendation
Ever since its founding in 2009, Uber has personified the best and the worst of the on-demand economy. As independent contractors, Uber drivers are technically their own bosses. Still, Uber’s algorithms sneakily shape their workdays. New York Times reporter Noam Scheiber reveals how the ride-sharing service uses behavioral psychology to keep drivers chasing the next trip. getAbstract believes his essential report offers a glimpse into the near future of work, when companies may have more control over workers.
Summary
About the Author
Noam Scheiber is a New York Times reporter who covers workplace concerns. He wrote about economic policy for 15 years at the New Republic.
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