Saltar la navegación
How Will China's Quora Find Ways to Monetize?
Article

How Will China's Quora Find Ways to Monetize?

36Kr, 2017

audio autogenerado
audio autogenerado

Editorial Rating

8

Qualities

  • Innovative
  • Overview

Recommendation

Although China’s Quora equivalent Zhihu boasts a valuation of more than $1 billion, the company finds itself surrounded by new players in China’s growing content market. To stay competitive, Zhihu has added an array of new functions to its product. 36Kr reporter Han Honggang breaks down Zhihu’s strategic direction and foreseeable challenges for the near future. getAbstract recommends this article to entrepreneurs and creatives working to monetize their content.

Take-Aways

  • Chinese question-and-answer site Zhihu faces old and new problems with its market positioning, product design and business model.
  • The site has become an influential discussion forum for sensitive social topics, which could put the company on the radar of regulators.
  • Zhihu seeks to improve the user experience of its mobile app, which has never been as popular as its website.

About the Author

Han Honggang is a senior staff writer for 36Kr, a leading Chinese tech media website that provides reports on businesses and start-ups.


Comment on this summary or Comenzar discusión