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Human Sigma
Book

Human Sigma

Managing the Employee-Customer Encounter

Gallup Press, 2007 more...


Editorial Rating

7

Qualities

  • Comprehensive
  • Applicable

Recommendation

John H. Fleming and Jim Asplund make a convincing case for building quality into your employee-customer relationships. Their method parallels the way that Six Sigma emphasizes increasing quality by controlling defects in your manufacturing process. The authors – who generously explain a great deal about their program, but who also make the value of their consultancy’s services and research quite clear – show that it is backward to try to enhance your customer interface by eliminating human contact. Instead, warm up that connection by teaching workers properly, assessing results and rewarding people who get it right. getAbstract recommends this solid guide to using measuring, training and nurturing to boost your customer-employee relationships.

Take-Aways

  • To engage your customers, you must engage your employees.
  • Aiming merely to satisfy your customer means your goal is to achieve mediocrity.
  • Build employee commitment in stages just as you build customer attachment: Be fair, honest, reliable and courteous to your customers and your workforce.

About the Authors

Psychologist John H. Fleming, Ph.D., and Jim Asplund are principals and chief scientists at a research and consulting firm that specializes in customer engagement, HumanSigma and strength-based development.


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