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Humanize
Book

Humanize

How People-Centric Organizations Succeed in a Social World

Jamie Notter and Maddie Grant
QUE Publishing, 2011

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Editorial Rating

7

Qualities

  • Innovative
  • Eye Opening

Recommendation

Social media provide a venue for human behavior: creating, connecting, sharing and interacting. In the social digital world, companies’ hierarchical systems, opaque structures and rigid processes – business practices that have worked for the past century – can become organizational death traps. To thrive in the digital age, your firm should be attuned to the same human-based principles that fuel social media. As management consultant Jamie Notter and social media expert Maddie Grant explain, this requires overhauling your business’s culture, processes and behaviors to include the human qualities of being “open, trustworthy, generative and courageous.” The authors do a good job of explaining why this is important, but are less attentive to explaining how to achieve it. getAbstract recommends this book’s insights to managers seeking to understand how social media can help them shape tomorrow’s successful companies today.

Take-Aways

  • Social media have become pervasive; “online ecosystems” now surround organizations.
  • This change renders established best practices obsolete, particularly in strategic planning, human resources management and leadership.
  • Out-of-date perspectives keep companies from being innovative and responsive.

About the Authors

Jamie Notter heads the consulting division of Management Solutions Plus. Maddie Grant is a social media expert and strategist at SocialFish.

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