Skip navigation
In the Plex
Book

In the Plex

How Google Thinks, Works, and Shapes Our Lives

Simon & Schuster, 2011 more...


Editorial Rating

7

Qualities

  • Eye Opening
  • Background
  • Engaging

Recommendation

Journalist Steven Levy’s previous books about Macintosh computers and about hackers make him the perfect insider-outsider, with the knowledge to write a detailed history of famously private Google. Granted unprecedented access, Levy appears to have insightfully interviewed everyone about every moment of Google’s history to present this canonical version of the company’s saga. Levy seems a little too close to his subject, so perhaps his book is not a warts-and-all chronicle, but most of the stories are fascinating, and it is all well reported. getAbstract recommends this heavily anecdotal history to readers who are launching a start-up, intrigued by computers and cultural history, or interested in a nice, detailed dose of the truth behind all those Google rumors.

Take-Aways

  • Google seeks to “organize all the information in the world.”
  • The two founders Larry Page and Sergey Brin see speed as the most valuable processing quality.
  • Google found its moneymaking mechanism with the advent of AdWords in 2000 and had its first profitable year in 2002.

About the Author

Steven Levy is the author of The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness; Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything; and Hackers: Heroes of the Computer Revolution.


More on this topic

Learners who read this summary also read

Related Channels