Nathan Baird
Innovator’s Playbook
How to Create Great Products, Services and Experiences That Your Customers Will Love
Wiley, 2020
What's inside?
Innovate by picking the right team, listening to customers and testing different ideas to find solutions.
Recommendation
International design thinking expert Nathan Baird gives the lowdown on how companies can create innovative products with the right team of diverse specialists. He explains how to demonstrate empathy toward your customers; immerse yourself in their daily lives; clarify customer insights; let your ideas marinate; hold workshops to develop creative briefs to select your best ideas; create prototypes; and test and tweak your final product.
Summary
About the Author
Founder and managing director of Methodry Nathan Baird is an expert on design thinking.
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