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Irresistible Value Propositions
Article

Irresistible Value Propositions

Jill Konrath, 2012

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Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

Buyers are busier than ever. Good luck getting their attention. Enter Jill Konrath, an internationally recognized sales strategist and author, with an indispensable tool that will get buyers to sit up and take notice: a well-crafted value proposition. Konrath’s explains what makes value propositions strong, how to gather the information you’ll need and how you can use a strong value proposition in your pitch. She includes exercises for finding and crafting your own value proposition.

Take-Aways

  • A value proposition states the measurable business value that your products or services offer to customers.
  • Buyers won’t spend time with a sales rep unless they see a clear business value.
  • To clarify your value proposition, quantify it in terms of tangible value. Find ways to make intangibles tangible.

About the Author

Jill Konrath is an internationally recognized sales strategist and best-selling author of four books.


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