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It's Not about the Coffee
Book

It's Not about the Coffee

Leadership Principles from a Life at Starbucks

Portfolio, 2007 more...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Retired Starbucks executive Howard Behar knows what elevated the chain from 28 stores into a worldwide supplier of hot java to happy, loyal caffeine addicts. He says the way the company hires, trains and treats its employees is much more important than its coffee, although the good coffee matters (as if you have to ask). The book provides 10 principles for leading people, illustrated with business anecdotes, including Behar’s stories from Starbucks. His sincerity and conviction sound out loud and clear, and his principles, if not very deep, are humane and sensible. This book will particularly benefit new leaders, whether they head teams of baristas or barristers.

Take-Aways

  • Ten leadership principles helped drive Starbucks’ success.
  • 1. “Know who you are” – Understand yourself and your goals.
  • 2. “Know why you’re here” – Understand your purpose.

About the Author

Howard Behar played a major role in opening Asia and the United Kingdom for Starbucks, headed its North American operations from 1999 to 2003, and has served on its board of directors since 1996.