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Kapferer on Luxury
Book

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Kogan Page, 2015 more...


Editorial Rating

8

Qualities

  • Innovative

Recommendation

Only a privileged few can afford a Rolls Royce, Hermès Kelly bag or Patek Philippe watch. Luxury products serve the extremely wealthy. They connote status, prestige and exclusivity. Their high prices once held ordinary shoppers at bay. Today, however, mass-market buyers demand access to the products they see their favorite celebrities using on TV and in movies. Luxury expert Jean-Noël Kapferer addresses the luxury sector’s growth challenges in this compilation combining previous articles and new essays to build on his companion volume, The Luxury Strategy. While redundancy and repetition may blunt the rewards of reading Kapferer from cover to cover, getAbstract recommends his insights to students of economic trends as well as luxury-brand investors, managers, marketers and sellers.

Take-Aways

  • Luxury is a lifestyle image, an economic sector and a specific business model.
  • Luxury brands must reconcile growth with exclusivity and rarity.
  • Increasing demand threatens luxury’s aura of elitism, pressures its production timetables and compromises its service standards.

About the Author

An expert on the luxury industry, Jean-Noël Kapferer is co-author of The Luxury Strategy.


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