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Legacy in the Making
Book

Legacy in the Making

Building a Long-Term Brand to Stand Out in a Short-Term World

McGraw-Hill, 2018 more...


Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Inspiring

Recommendation

Business consultants Mark Miller and Lucas Conley propose a paradigm shift in the way you can create a lasting legacy for your organization. Drawing on research from Team One at their Legacy Lab, the authors modernize and energize traditional corporate legacy building. They breathe new life into legacy theory by directing passion and ambition toward building the right culture founded on employee involvement. They explain how innovative marketing can help revitalize your brand’s legacy. They advocate breaking from the past and looking to the future, blending old ways with new ones and rebelling against comfortable norms to embrace unfamiliar, unconventional paths. The authors provide inspiring testimonials and high-end graphics to support their message that legacy building should be an invigorating, long-lasting and inclusive effort.

Take-Aways

  • Modern legacy builders set out to create enduring companies and brands.
  • Legacy builders ask weighty questions at the outset of a project to achieve a more profound outcome.
  • They hire people who want to make a meaningful contribution based on their own long-term personal ambitions.

About the Authors

Mark Miller is founder of The Legacy Lab and Chief Strategy Officer at Team One. Former practicing attorney Lucas Conley writes for The Legacy Lab. His other books are OBD: Obsessive Branding Disorder and The Method Method. His work has appeared in Fast Company, The Wall Street Journal Magazine and The Boston Globe.


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