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Likeable Business
Book

Likeable Business

Why Today’s Consumers Demand More and How Leaders Can Deliver

McGraw-Hill, 2013 more...

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Dave Kerpen, author of Likeable Social Media, lays out 11 steps to becoming a more likeable business leader. His advice is pure, welcome common sense, and the text is light-hearted, entertaining and easy to digest. Kerpen focuses on how to create a strong online presence for your business and explains how to improve your face-to-face interactions. getAbstract recommends this clear, insightful business manual to social media managers, marketing managers, CEOs, presidents, vice presidents and other executives who wish to be more likeable in person and to create a stronger online persona.

Take-Aways

  • Your employees and customers feel valued when you listen attentively, whether face-to-face or online.
  • Tell stories so consumers, colleagues and staff can relate to you.
  • Be yourself. People respond to authenticity.

About the Author

David Kerpen, co-founder and CEO of Likeable, wrote Likeable Social Media.


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