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Luckin Coffee Goes Public
Article

Luckin Coffee Goes Public

But Is This Coffee Start-Up Overvalued?

Tencent, 2019

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Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

Luckin Coffee caused a stir in China’s coffee shop industry. Ever since it launched at the end of 2017, it has spent millions of dollars on fierce expansion. Only 18 months after its founding, Luckin made its debut on NASDAQ. Li Siyi, a writer for Tencent Technology, takes a look at the company’s path to success, describes its marketing tactics and highlights its problems. This article offers a useful introduction to the popular Chinese business while also providing useful pointers on how to start your own business off with a bang. 

Take-Aways

  • Luckin Coffee is China’s homegrown challenger to Starbucks.
  • Ferocious expansion and aggressive marketing contributed to Luckin’s success.
  • Luckin challenged Starbucks as a PR stunt and, while it had the public’s attention, offered generous discounts to win customers.

About the Author

Li Siyi is a writer for Tencent Technology. As a branch of Tencent NewsTencent Technology focuses on the latest events in the tech world.