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Managing Green Issues
Book

Managing Green Issues

Palgrave Macmillan, 2007
First Edition: 2001 more...

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Editorial Rating

6

Qualities

  • Applicable

Recommendation

The new, environmentally conscious marketplace rewards sincerity and ethical behavior, so these days companies must become authentically socially responsible. They must also publicize their positive contributions. Tom Curtin outlines a strategy for communicating to the public about green issues, providing sensible guidelines for analyzing your business and preparing for potential eco-crises. Curtin is an environmental skeptic. He doesn’t believe in global warming and he considers green organizations to be gathering places for hysterics. He doesn’t seem to be aware that preserving the environment is a major concern for people around the world; it’s not just a hobby for tree huggers in the West. Still, you’ll have to agree with him that the best defense is a good offense. His suggestions can help you handle potentially volatile ecological problems with competence. getAbstract recommends this book to corporate communicators who want to be prepared to respond to environmental advocates.

Take-Aways

  • Analyze the projects your company launches to ensure you’re on the right side of “green” environmental issues.
  • Identify the stakeholders: Who will your project directly affect?
  • Green advocacy groups are generally media-savvy, so you must be too.

About the Author

Tom Curtin is the founder of a consulting company that helps businesses communicate about environmental issues.


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