Skip navigation
Managing Luxury Brands
Book

Managing Luxury Brands

A Complete Guide to Contemporary Luxury Brand Strategies

Kogan Page, 2023 more...


Editorial Rating

8

Qualities

  • Comprehensive
  • Analytical
  • Background

Recommendation

The concept of luxury is always in a constant state of flux, says luxury brand management expert Eleonora Cattaneo. But the Covid-19 pandemic triggered a massive shift in consumer behavior and values, drastically transforming the luxury brand industry in just a few years. In 11 essays covering topics such as sustainability, digital advances, brand origin and ultra luxury, expert contributors offer authoritative insights to help your brand connect with discerning shoppers. Contributors include both practitioners and scholars, and their essays reference business cases as well as providing deep analysis. Essential reading for executives in the luxury industry.

Take-Aways

  • Luxury brands capitalize on consumers’ constantly evolving intangible desires.
  • The Covid-19 pandemic radically shifted consumers’ priorities, expectations and values.
  • Luxury brands that fail to manage supply chains ethically may lose customers and brand value.

About the Author

Eleonora Cattaneo is a professor of luxury management and directs master’s programs in luxury brand management at Glion Institute of Higher Education in Switzerland.