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Mapping Innovation
Book

Mapping Innovation

A Playbook for Navigating a Disruptive Age

McGraw-Hill, 2017 more...


Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Concrete Examples

Recommendation

Innovation can be a long, tough slog. Consider the Macintosh. In 1968, US government engineer Douglas Engelbart demonstrated – in what is now called the “Mother of All Demos” – how people could interact with computers. He used a keyboard and an innovation he called a “mouse” to create, edit and move text on a screen and other seemingly magical things. Later, Xerox researchers enhanced his concept with the development of the Alto personal computer. But it wasn’t until 1984, 16 years after Engelbart’s demonstration, that Apple’s Steve Jobs transformed those developments into the Macintosh. That was fast action for its day, but innovation must move even more quickly now. Innovation expert Greg Satell explains how innovation works, what it requires, how to manage it and how to do it well. getAbstract recommends his comprehensive innovation manual to start-ups, investors, large firms and small businesses.

Take-Aways

  • Innovation calls for the development of fresh concepts to solve problems.
  • Great innovations depend more on numerous small insights than on one big idea.
  • Innovation is never linear. It is a synthesis of different domains of knowledge.

About the Author

Greg Satell, an expert on innovation, built and managed media businesses in Eastern Europe.


Comment on this summary or Start Discussion

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    F. U. 3 months ago
    Companies must cultivate an environment conducive to innovation, leverage diverse viewpoints and adopt a strategic approach that aligns with their capabilities and objectives. By understanding this principle and applying the right tools, organizations can navigate the challenging innovation landscape and achieve significant breakthroughs.
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    M. A. 1 year ago
    Excellant
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    L. S. 2 years ago
    Crisp pointers !

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