Marketing Above the Noise
Achieve Strategic Advantage with Marketing That Matters
Read or listen offline
Right-click on the code to copy the image.
Note: On an ASP portal, the link behind the code is portal specific!
Recommendation
Marketing consultant and educator Linda J. Popky explains how her new marketing model – “Dynamic Market Leverage” – works in the world of “social business.” She tells marketers how to cut through media noise so people can hear their message. She offers short, interesting vignettes to explain why – in an environment of social-media overload and easy information – marketers must focus on informing customers and must pay attention to what they think. Her examples are lively, but not quite detailed enough to be actionable, and the book doesn’t break a lot of new ground for those who are already at home with social media and big data. Still, getAbstract recommends Popky’s smart suggestions to those new to marketing and to experienced marketers dealing with a new era of selling.
Take-Aways
About the Author
Speaker, educator and consultant Linda J. Popky is president of Leverage2Market Associates in Silicon Valley, California.
Comment on this summary or Start Discussion