Christina Inge
Marketing Metrics
Leverage Analytics and Data to Optimize Marketing Strategies
Kogan Page, 2022
What's inside?
A proven expert in digital marketing and data-driven strategy names the numbers you need to know and watch.
Recommendation
Thoughtlight CEO Christina Inge understands the problem every business faces in the modern world – too much data, too little time to process it. Her practical guide, Marketing Metrics, will not only show you what data you need to collect and how, but will steer you through the process of integrating your different data streams, putting essential metrics onto dashboards that your team can use, and turning information into a strategy for growth.
Summary
About the Author
Christina Inge is founder and CEO of Thoughtlight, a consulting firm specializing in digital marketing and analytics strategies. She is a Massachusetts Technology Leadership Council member, and an instructor at Harvard University Extension School and Northeastern University College of Professional Studies.
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