Mastering Inbound Marketing Systems
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Recommendation
When marketing doesn’t work, it’s often because the marketing ends up being too expensive, or too complicated, or the leads it generates are low quality. But by far the biggest reason your marketing plan could fail is because of a lack of consistency. In this episode of the Work the System podcast, guest Tom Poland suggests that of the marketing plans that fail, 97% fail because the entrepreneur isn’t enjoying him or herself. So what kind of marketing plan will generate consistency? According to Tom Poland, it’s the marketing plan that you, the entrepreneur, can enjoy.
Take-Aways
About the Podcast
Host Josh Fonger is a coach, speaker and consultant at WTS Enterprises, and the author of Work the System: The Simple Mechanics of Making More and Working Less. Guest Tom Poland is the founder of the Leadsology, The Science of Being in Demand program; the author of The Million Dollar Ceiling and Leadsology; and host of the Marketing the Invisible podcast.
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