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Chuck Martin
Net Future
The 7 Cybertrends That Will Drive Your Business, Create Wealth, and Define Your Future
McGraw-Hill, 1998
What's inside?
Do you think you already understand how the Internet will affect your business in the future? Think again. The Internet is the future of business — here's how to make it work for you.
Recommendation
This book is packed with information that shows executives why it is important to use both the Internet and their company’s Intranet to assure success in the new millennium. Author Chuck Martin contends that the Net Future will change the face of business forever. Customer behavior will change so much that companies will have to change completely in reaction. Since consumers will drive business, managers must understand that doing business will never be the same. This book is probably the best general resource available today on the influence of the Internet on business. It offers specific examples and tips on how to prepare for doing business in the twenty-first century. It includes many interesting, fun-to-read anecdotes. Information is offered clearly and concisely. The book provides criteria a company can use to measure whether it is ready for business in the Net Future. getAbstract.com recommends this book to executives or entrepreneurs in any industry.
Summary
About the Author
Chuck Martin is the author of the business bestseller The Digital Estate: Strategies for Competing and Thriving in a Networked World. He is a well-respected leader, speaker and cyber-expert in the rapidly growing interactive marketplace. A former vice president of IBM, he was the founding publisher of Interactive Age. He is now president of the Net Future Institute.
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