Merja Myllylahti
Newspaper Paywalls
The Hype and the Reality
Academia, 2013
What's inside?
Are readers willing to pay for digital content, and would it be enough to save traditional news companies?
Recommendation
Newspapers are searching for a digital solution to compensate for heavy losses in print subscriptions. Are “metered” paywalls the answer? Auckland University of Technology lecturer Merja Myllylahti compares the varying degrees of success met by companies that have implemented paywalls – a difficult task given the lack of transparency in online revenue reporting. getAbstract recommends this study to digital content providers, newspaper shareholders and all those who want to know what it may cost them to get their daily news fix in the future.
Summary
About the Author
Merja Myllylahti is a lecturer at the Auckland University of Technology.
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