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No Such Thing as Over-Exposure
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No Such Thing as Over-Exposure

Inside the Life and Celebrity of Donald Trump

Robert Slater
FT Prentice Hall, 2005

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Editorial Rating

6

Qualities

  • Background

Recommendation

This admiring biography of real estate billionaire Donald Trump begins with a reference to Trump’s “swept-back blonde mane” – although his thinning forward comb-over is probably the most famous weird hairdo in America. Perhaps author Robert Slater picked up a bit of his subject’s tendency toward what Trump calls “truthful hyperbole.” Slater’s writing is interesting and accessible, in a breathless sort of way. However, despite being based on 150 interviews, this biography doesn’t contain a lot of information that Trump has not already disseminated through his books, TV show and softball press interviews. Slater seems to regard Trump’s exaggerations as charming foibles and, given tremendous access, apparently accepts Trump’s self-assessment that he is a skilled negotiator, shrewd investor and efficient administrator – even when the author’s own anecdotes show Trump in another guise: as a bullying micro-manager. Of course, the insight that negative publicity isn’t always a bad thing is a primary theme. getAbstract recommends this close-up meeting with Trump to general readers who find that his outsized ego, lifestyle and accomplishments hold a certain fascination and to businesspeople who just want to know how he always lands on his feet. (Hint: he delivers the goods.)

Take-Aways

  • Unlike other CEOs, Donald Trump seeks publicity about his professional and personal life.
  • He is proud of his celebrity, and boasts of his press and the ratings for The Apprentice.
  • The only aspect of his life he does not discuss freely is the detailed inside story of his finances.

About the Author

Robert Slater has written for Time and Newsweek. He is the author of numerous business books and profiles, including: Jack Welch and the GE Way, Microsoft Rebooted, Soros: The Unauthorized Biography, The Wal-Mart Decade, Saving Big Blue, Get Better or Get Beaten! and 31 Leadership Secrets from GE’s Jack Welch.

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