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P3 Selling
A review of

P3 Selling

The Essentials of B2B Sales Success

Greg NutterGreg Nutter • 2022

Solve Client Problems

by David Meyer

The P3 Selling approach overcomes many of the obstacles that make B2B selling such a challenge.

When you sell to B2B accounts, the costs of products and services are high, the competition is fierce, and the sales are complex. Large B2B transactions often involve many decision-makers – the average number is 10. If you are a B2B salesperson who would like a firmer handle on managing all that, turn to author and sales management consultant Greg Nutter.

Nutter offers a thorough, organized sales method – P3 Selling – that helps salespeople build confidence, satisfaction and sales success. He teaches that P3 sellers aren’t luckier than other salespeople; they have learned how to make their own luck and reap the rewards.


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