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People Powered

How Communities Can Supercharge Your Business, Brand, and Teams

HarperCollins Leadership, 2021 more...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Volunteers seek opportunities to help for free. Often they put in many hours working on in-person or online projects. In fact, author Jono Bacon promises that engaged volunteers are available and – if you organize your online community properly – you can attract them. He tells you how to set up effective communities and fully utilize the collaboration they inspire for your nonprofit or, for that matter, your brand. Bacon also explains why otherwise busy people contribute without earning a dime. They find that purposefully supporting a meaningful cause or advocating for a beloved brand – and thus gaining a sense of belonging, even to a virtual community – make participation worthwhile.

Take-Aways

  • Communities, whether online or in-person, come together based on shared interests.
  • You can plan, create and sustain a viable online community, despite the challenges.
  • Local communities are limited in their scope and face obstacles which may prevent them from lasting long term. 

About the Author

Jono Bacon created the Community Experience Masterclass.


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