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Powered by Storytelling
Book

Powered by Storytelling

Excavate, Craft, and Present Stories to Transform Business Communication

McGraw-Hill, 2018 more...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Academician Murray Nossel teaches people in business how to harness the near-magical power of storytelling. He has spent 30 years helping people tell stories using his “Narativ Method of Listening and Storytelling.” Nossel explains that to be a good storyteller, you must listen with care to other people when they share their stories. He focuses on the communication facet of storytelling, not the script, and that’s part of what makes his hands-on manual so helpful. According to his system, listening and speaking fuel one another to build genuine connection.

Take-Aways

  • The ancient art of storytelling is the most effective way to communicate because stories connect people with each other.
  • The “Narativ Method of Listening and Storytelling” rests on six principles:
  • First, your brain is hardwired for storytelling.

About the Author

Murray Nossel, PhD, co-founded Narativ with Dr. Paul Browde in 2000 and has taught storytelling for 25 years in more than 50 countries.


Comment on this summary or Start Discussion

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    G. C. 3 years ago
    pretty good
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    M. H. 5 years ago
    Keep telling stories. Your own stories. It will change your life and life of others. Story is inspiration.
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    A. S. 5 years ago
    “Listen as you speak” is a tool to inspire and influence in others— great article! How you inspire others?

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