Wes Bush and Ramli John
Product-Led Onboarding
How to Turn New Users into Lifelong Customers
ProductLed Press, 2021
What's inside?
Discover how converting early product exposure into lifelong commitment can change your company’s growth story.
Recommendation
Onboarding – the critical early steps of a consumer’s relationship with a product – is often downplayed or rushed by impatient CEOs keen to hit the next stage without recognizing that users can’t get hooked on a product until they’re consistently using it. The onboarding experience needs to be thorough, accountable, and attentive to every detail. By not minding this essential, companies forfeit a crucial window of acquaintanceship that could seal a committed consumer relationship.
Summary
About the Authors
Ramli John is a Toronto-based product growth marketer. As the content director at Appcues and former managing director at ProductLed, he has an extensive record of helping product-led businesses convert more of their free users into lifelong customers.
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