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Product-Led Onboarding
Book

Product-Led Onboarding

How to Turn New Users into Lifelong Customers

ProductLed Press, 2021 more...


Editorial Rating

7

Qualities

  • Comprehensive
  • Well Structured
  • Overview

Recommendation

Onboarding – the critical early steps of a consumer’s relationship with a product – is often downplayed or rushed by impatient CEOs keen to hit the next stage without recognizing that users can’t get hooked on a product until they’re consistently using it. The onboarding experience needs to be thorough, accountable, and attentive to every detail. By not minding this essential, companies forfeit a crucial window of acquaintanceship that could seal a committed consumer relationship.

Take-Aways

  • Improving user onboarding requires understanding what it is – and why it’s key to corporate growth.
  • Facilitating users’ perception, experience and adoption of a product’s value helps with long-term retention, revenue and profitability.
  • Improving onboarding has many challenges – but a united team can overcome them.

About the Authors

Ramli John is a Toronto-based product growth marketer. As the content director at Appcues and former managing director at ProductLed, he has an extensive record of helping product-led businesses convert more of their free users into lifelong customers. 


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