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Profit Wise
Book

Profit Wise

How to Make More Money in Business by Doing the Right Thing

TCK, 2021 more...


Editorial Rating

8

Qualities

  • Concrete Examples
  • Engaging
  • Insider's Take

Recommendation

Jeff Morrill launched a customer-friendly auto dealership that promised transparent pricing without chicanery. He details his mindset and his strategies, such as treating employees and customers with respect, hiring diverse workers, and installing a green energy plant on-site. While such steps are gaining popularity now, Morrill has a two-decade head start on building sustainable, inclusive practices into his business model.

Take-Aways

  • Build a more profitable business by focusing on the long run, not the short term.
  • Planet Subaru redefined itself as an “undealership.”
  • Finding employees who are good at their jobs and who embody your company’s values is important – but not easy. 

About the Author

Jeff Morrill co-founded Planet Subaru and other businesses in the retail, telecommunications, real estate and insurance sectors.


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