Sunny Bonnell and Ashleigh Hansberger
Rare Breed
A Guide to Success for the Defiant, Dangerous, and Different
HarperOne, 2019
What's inside?
Your unusual traits might be your greatest strengths.
Recommendation
Conventional wisdom advocates playing by the rules to get ahead, and many people look down on those who break from this model. But according to award-winning brand consultants Sunny Bonnell and Ashleigh Hansberger, you have far more to gain from staying true to yourself and following your own path. The authors draw on their entrepreneurial experience and cite unique, successful figures throughout history – such as Harriet Tubman – to illustrate their themes. They offer practical questions and advice to help you harness your unique gifts to further your professional and personal aspirations.
Summary
About the Authors
Sunny Bonnell is CEO and co-founder of leadership and brand consultancy, Motto and a keynote speaker. Motto co-founder and chief of strategy Ashleigh Hansberger is an award-winning brand strategist.
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