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Really Care for Them
Book

Really Care for Them

How Everyone Can Use the Power of Caring to Earn Trust, Grow Sales, and Increase Income. No Matter What You Sell or Who You Sell It To

Morgan James Publishing, 2021 more...


Editorial Rating

8

Qualities

  • Applicable
  • Engaging
  • Inspiring

Recommendation

Treat others nicely, and you will inspire them to treat you nicely, too. This quid pro quo approach has particular resonance in sales, explains expert Mareo McCracken. He explains that caring for your prospects and customers leads to successful sales, and he teaches you how to demonstrate that sincere level of care to maximize your sales results. McCracken offers a surprising lesson of enduring, self-generating, reciprocal love as the most crucial aspect of sales success. His inspiration springs from a heartwarming, personal story about the power of sales to influence customers’ lives positively. That tale sets the tone for McCracken’s heartfelt advice.

Take-Aways

  • Sales can influence people’s lives.
  • Productive salespeople put their customers and prospects ahead of themselves.
  • Salespeople who cultivate great job habits free their focus away from processes and toward customers’ needs.

About the Author

Mareo McCracken is the chief revenue officer in charge of sales, marketing and customer service at Movemedical.