Matt Schiavenza
Reconnecting Cuba
For international companies, the last Communist country in the Americas is a compelling market – they have the right approach.
Strategy+business, 2016
What's inside?
Cuban is opening its doors to outside business. If companies are going to profit, they must do their homework.
Recommendation
Journalist Matt Schiavenza offers advice to companies looking for ways to get a foothold in Cuba’s emerging domestic market. Businesses face layers of bureaucratic red tape, censorship concerns and meager paychecks. However, the island nation boasts a highly educated workforce that is already proving valuable in the medical and IT fields. For pharmaceutical companies, Cuba could emerge a prime research spot, while tech companies have a large workforce already in place. getAbstract recommends this analysis to business leaders interested in the Cuba’s unique market.
Summary
About the Author
Matt Schiavenza is a writer and editor based in New York. His articles have been published in The Atlantic, the Daily Beast, Fortune and the New Republic.
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