Reconnecting Cuba
For international companies, the last Communist country in the Americas is a compelling market – they have the right approach.
Strategy+business,
2016
Read or listen offline
Amazon Kindle
auto-generated audio
1×
Log in to listen to the audio summary.
auto-generated audio
Recommendation
Journalist Matt Schiavenza offers advice to companies looking for ways to get a foothold in Cuba’s emerging domestic market. Businesses face layers of bureaucratic red tape, censorship concerns and meager paychecks. However, the island nation boasts a highly educated workforce that is already proving valuable in the medical and IT fields. For pharmaceutical companies, Cuba could emerge a prime research spot, while tech companies have a large workforce already in place. getAbstract recommends this analysis to business leaders interested in the Cuba’s unique market.
Summary
About the Author
Matt Schiavenza is a writer and editor based in New York. His articles have been published in The Atlantic, the Daily Beast, Fortune and the New Republic.
Comment on this summary or Start Discussion