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Article
Reconnecting Cuba
For international companies, the last Communist country in the Americas is a compelling market – they have the right approach.
Strategy+business,
2016
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Journalist Matt Schiavenza offers advice to companies looking for ways to get a foothold in Cuba’s emerging domestic market. Businesses face layers of bureaucratic red tape, censorship concerns and meager paychecks. However, the island nation boasts a highly educated workforce that is already proving valuable in the medical and IT fields. For pharmaceutical companies, Cuba could emerge a prime research spot, while tech companies have a large workforce already in place. getAbstract recommends this analysis to business leaders interested in the Cuba’s unique market.
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About the Author
Matt Schiavenza is a writer and editor based in New York. His articles have been published in The Atlantic, the Daily Beast, Fortune and the New Republic.
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