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Reinventing the Company in the Digital Age
Article

Reinventing the Company in the Digital Age

Diversity and Tribal Thinking in the Collaborative Organization

BBVA, 2015 more...

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Editorial Rating

8

Qualities

  • Innovative

Recommendation

IE Business School professors Celia de Anca and Salvador Aragón explain how modern tribalism helps individuals connect with each other based on common interests and goals. In this lengthy discussion of tribalist thinking, the authors aim to convince you that tribalism is not just an interesting social phenomenon: It is a necessary tool in today’s business world. getAbstract recommends their thesis to CEOs, marketing executives and managers who want to increase their organizations’ dynamic capabilities.

Take-Aways

  • In the digital age, people form collaborative groups – “new tribes” – based on common needs and means.
  • New tribes are temporary and work to achieve a collective goal.
  • Whereas traditional tribes valued conformity, new tribes value diversity.

About the Authors

Professor Celia de Anca is director of the Center for Diversity in Global Management at IE Business School at the University of Madrid, where Salvador Aragón is a professor of information systems and innovation.