Dave Ulrich
Rethinking Organizations from the Outside In
Talent, Leadership, and Culture
Connex Chronicle, 2016
What's inside?
External stakeholders define an organization’s value better than its talent or leaders. Why not listen to them?
Recommendation
An outside-in view of a company can benefit leadership, ensure that employees commit to the right things, and increase share prices and trust in the company. Business professor Dave Ulrich makes a compelling argument that companies should shape their business around external stakeholders’ expectations. He argues that inward-looking companies may wrongly focus on factors that don’t add value – organizational structure, leadership that doesn’t align with the company’s brand, and a culture that doesn’t match with the way customers see the company and its staff. getAbstract recommends Ulrich’s alternative view to business leaders.
Summary
About the Author
Dave Ulrich is a professor at the University of Michigan’s Ross School of Business and a partner at the RBL Group.
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