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Seeing the World Through the Emerging Consumer’s Eyes
Report

Seeing the World Through the Emerging Consumer’s Eyes

A Grassroots Research Approach to the Emerging Consumer Theme


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Editorial Rating

8

Qualities

  • Innovative
  • Eye Opening
  • Concrete Examples

Recommendation

Many companies believe that the strongest consumer demand in emerging markets will come from China’s and India’s growing middle classes. Yet families on the lower rungs of economic ladders in many developing countries represent a vibrant but overlooked source of demand for goods ranging from refrigerators to cellphones. getAbstract believes this research on emerging-market consumption patterns offers insightful information that can help companies and investors pinpoint areas of opportunity in these growing economies.

Take-Aways

  • Consumer spending within emerging markets is taking off. Forecasts say that, by 2030, more than 50% of total worldwide consumption will come from emerging countries, up from just 26% in 2011.
  • In the 12 largest emerging-market countries, earnings growth since the early 1990s for the poorest 30% has exceeded that of middle- and high-income groups.
  • Contrary to popular perceptions, poor people favor well-known name-brand goods from global companies.

About the Author

Tassos Stassopoulos is a portfolio manager at AllianceBernstein.