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Lee B. Salz
Sell Different!
All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
HarperCollins Leadership, 2021
What's inside?
Sales guru Lee B. Salz shows you how to sell better by differentiating your offerings.
Recommendation
Lee B. Salz, an expert on sales differentiation, details strategies and tactics salespeople can use to make their goods and services stand out from the crowd. Many of his sales differentiation methods will work well in a variety of sales venues, including business-to-business (B2B), business-to-consumer (B2C) and business-to-government (B2G). Salz explains how to enhance your customers’ buyer experience with a thorough, useful sales approach.
Summary
About the Author
Founder and CEO of salesArchitect, Lee B. Salz provides winning sales strategies for companies around the globe.
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