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Sell Different!
Book

Sell Different!

All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition

HarperCollins Leadership, 2021
First Edition: 2021 more...


Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Concrete Examples

Recommendation

Lee B. Salz, an expert on sales differentiation, details strategies and tactics salespeople can use to make their goods and services stand out from the crowd. Many of his sales differentiation methods will work well in a variety of sales venues, including business-to-business (B2B), business-to-consumer (B2C) and business-to-government (B2G). Salz explains how to enhance your customers’ buyer experience with a thorough, useful sales approach.

Take-Aways

  • Selling has always been a tough way to make a living. Today, it’s even harder. 
  • Selling’s three principles: price is never the main issue, buyer knowledge is crucial and product differentiation spurs sales. 
  • Develop a rewarding buyer experience for your “Decision Influencers.” 

About the Author

Founder and CEO of salesArchitect, Lee B. Salz  provides winning sales strategies for companies around the globe.