Selling with Emotional Intelligence
5 Skills for Building Stronger Client Relationships
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Recommendation
Ever since Harvard’s Daniel Goleman published Emotional Intelligence in the mid-1990s, experts in numerous fields have adopted his notion of E.Q. - emotional intelligence - as opposed to I.Q. - intellectual intelligence. Although E.Q. is most commonly applied in the fields of management and leadership, its strongest natural link may be to sales. Some sales professionals say buyers make decisions based as much on their emotional response to the salesperson as on their opinion of the product itself. Although he doesn’t offer as much direct sales advice as the title might promise, author Mitch Anthony provides sales professionals with E.Q. tools they can use to compete more successfully. The content of the book is often fresh and original, although occasionally the author seems to be plowing fields of thought that he has tilled before. One of the book’s strongest sections deals with applying the fundamentals of emotional intelligence to negotiations. getAbstract.com recommends this book to sales professionals who are seeking new perspectives that can lead to higher commissions.
Take-Aways
About the Author
As president of the training and communications consulting firm Advisor Insights, Mitch Anthony has made more than 2,500 presentations to companies in the financial services and insurance industries. He is the author of Storyselling for Financial Advisors.
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