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Small Media, Big Impact
Article

Small Media, Big Impact

Randomizing news stories reveals broad public impact

Science, 2017


Editorial Rating

8

Qualities

  • Analytical
  • Scientific
  • Overview

Recommendation

Polarized societies, fake news, misinformation – in recent years many people have become concerned that the media is no longer able to fulfil its vital democratic role. Professor of Economics at Stanford University Matthew Gentzkow examines the results of a recent study on the impact of US mainstream journalism and finds that the outlook is not as bleak as it might seem. If you want to find out about the important role of the press and are interested in understanding how new and traditional media can work together, getAbstract recommends you read this article.

Take-Aways

  • Freedom of the press is a vital part of a functioning democracy.
  • People source their information from outlets that confirm their views.
  • A recent study tried to understand the impact of online media on public opinion.

About the Author

Matthew Gentzkow is Professor of Economics at Stanford University. He studies empirical industrial organization and political economy, with a focus on media industries.


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