Sebastian Bak, Chris Biggs, Javier Anta Callersten, Robert Xu, Jean-Manuel Izaret, Arnab Sinha, Roelant Kalthof, Vahid Rashidi, Eveline Duyster and Nisha Mallya
Smarter Retailer Promotions for a Saturated Market
Boston Consulting Group, 2023
What's inside?
If you’re tempted to bombard your customer base with mass promotions, you might want to consider holding off: Research suggests taking a slightly more strategic approach.
Recommendation
Plenty of retailers send out mass promotions hoping to win new customers and inspire purchases. But according to Boston Consulting Group, your retail promotions may have the opposite effect, overwhelming and alienating the consumers you hope to attract. Learn new research-backed strategies for retail promotions and how to avoid the most common promotion mistakes retailers make. Gain insights into how to make a consistent value proposition to your customer base, while launching promotions strategically, with an ethos of continuous improvement.
Summary
About the Authors
Sebastian Bak, Chris Biggs, Javier Anta Callersten, Robert Xu, Jean-Manuel Izaret, Arnab Sinha, Roelant Kalthof, Vahid Rashidi, Eveline Duyster and Nisha Mallya are professionals with Boston Consulting Group.
Comment on this summary