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Social Media Recruitment
Book

Social Media Recruitment

How to Successfully Integrate Social Media into Recruitment Strategy

Andy Headworth
Kogan Page, 2015
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Editorial Rating

7

Qualities

  • Applicable
  • Well Structured
  • For Beginners

Recommendation

Social media are no longer an optional part of a recruitment program, but putting together an effective strategy remains somewhat of a mystery. Best practices for one company may not work for another. In this reference book, recruitment practitioner Andy Headworth provides a comprehensive study of social media recruiting, including how to tailor your online activities to meet your specific needs. He provides step-by-step instructions, along with case studies, tools, platform descriptions and handy end-of-chapter summaries. getAbstract recommends this practical guidebook to recruiters at small to midsize firms who want to integrate social media into their staffing activities and to attract the talent their organizations need.

Summary

Social Media Comes to the Recruitment Party

Advances in mobile and social technologies are changing how recruiters and job seekers interact. These changes affect your ability to attract and recruit the talent you need to compete, grow and succeed. Global talent shortages in digital technology, engineering, IT and finance make it difficult for companies to fill positions. Knowledge gaps widen as companies struggle to replace experienced workers nearing retirement age.

The use of career websites changes job seekers’ behavior – not only in how they research and apply for jobs, but in how referrals and reviews about your firm affect their decisions. In the United States, job candidates who are considering a position can use the Glassdoor website to check workers’ reviews of their employers. Constant cellphone access also has altered job applicants’ actions. People use mobile devices, not personal computers, for most interactions. If your recruitment strategies aren’t mobile friendly, you’re missing viable applicants.

One Size Does Not Fit All

Most recruiters are familiar with LinkedIn, but you can’t stop there. Expand your reach with additional social networks...

About the Author

Andy Headworth founded the social media recruitment consulting firm Sirona Consulting and is the author of a popular recruiting blog.

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