Sprint

You couldn’t find three guys who do a better job of bringing today’s spirit of finding and applying efficient problem solving to life than Jake Knapp, John Zeratsky and Braden Kowitz. As the pace of change accelerates, even the best ideas have little time to gestate. In that hurried atmosphere, businesspeople must identify, polish, map and test new ideas quickly and thoroughly. In a company such as, for example, Google, nobody has six months to find out if something works. The next idea is already bulleting down the pipeline.