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Jake Knapp and John Zeratsky
Sprint
Solve Big Problems and Test New Ideas in Just Five Days
Talks at Google, 2016
What's inside?
For a cheap, quick, risk-free way to test a new idea, run a “sprint.”
Recommendation
Launching a new product or company can be tiresome and risky. How can you know if you’re onto a winner before you commit time, money and resources to it? In this thorough presentation, Jake Knapp and John Zeratsky, designers at GV, discuss the “sprint” protocol, a procedure that pushes businesses expeditiously from idea generation to consumer testing within five days, while eliminating risk. getAbstract recommends their practical, innovative technique to entrepreneurs, CEOs, managers and corporate design teams.
Summary
About the Speakers
Jake Knapp and John Zeratsky, designers at GV, developed the “sprint” protocol, which allows teams and companies to solve pressing issues in just five days.
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